Marketing Olfativo - Comunicação não verbal influenciam nas compras?
Saturday, 26 de June de 2021
O sistema olfativo é responsável por captar e decodificar odores físicos e químicos presentes no ambiente. As moléculas das substâncias que ficam suspensas no ar são captadas por receptores específicos presentes no sistema olfativo.
Os mecanismos neurais que envolvem a olfação humana apresentam vias nervosas que envolvem o sistema límbico e o neocórtex. Dessa maneira, o cheiro pode influenciar, de maneira consciente e não consciente, o comportamento humano, pois envolvem áreas relacionadas à cognição e emoção humana.
Os mecanismos neurais que envolvem a olfação humana apresentam vias nervosas que envolvem o sistema límbico e o neocórtex. Dessa maneira, o cheiro pode influenciar, de maneira consciente e não consciente, o comportamento humano, pois envolvem áreas relacionadas à cognição e emoção humana.
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