Arquitetura de escolha: Criando campanhas inteligentes e influenciando na tomada de decisão
Wednesday, 23 de June de 2021
Arquitetura de escolha é um conceito abordado pela Psicologia Econômica. O termo, traduzido para o inglês "nudge" , conhecido no Brasil como a Teoria do Incentivo, significa influenciar na tomada de decisão das pessoas por meio de apresentações de opções. O assunto foi estudado pelos economistas comportamentais, Richard Thaler e Cass Sunstein, que publicaram o livro Nudge (Um Pequeno Empurrão) abordando o tema de Arquitetura da Escolha.
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